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90 Days in, Sales at 46-Story St. Pete Luxury Tower Top $150 Million Mark

ST. PETERSBURG — Developers of 400 Central, expected to be the tallest residential tower on the Gulf Coast of Florida, have topped the $150 million mark in sales in the first 90 days.

The milestone comes just as construction on the tower is beginning, with initial infrastructure work to prepare for the foundation of the 46-story tower underway. This includes relocating utilities under the property and removing underground obstructions.

The building is going up on a 2.3-acre site on Central Avenue and 4th Street South, property which once housed the cheese grater building.

Sales crews, though, have been working since October at a sales gallery at 465 Central Avenue, across from the building site. The gallery, according to a statement from the developers announcing the sales mark, includes interactive displays as well as digital systems that allow potential buyers “an opportunity to immerse themselves in the 400 Central lifestyle experience.”